In May 1997, No Limit released the soundtrack to the film I'm Bout It. He became the label's main artist, releasing Ice Cream Man in 1996 and Ghetto D a year later.īy 1997, No Limit had gained momentum with bestselling, if not critically acclaimed, releases from multiple artists. No Limit then signed a distribution deal with Priority Records, while Master P maintained ownership of his master recordings and recording studio. He then added local talent to his roster such as Mystikal, Mia X, Kane & Abel and Mr. In 1995, Master P officially relocated No Limit to his birthplace of New Orleans, Louisiana, while retaining his brothers and several California rappers like TRU member Big Ed, King George and Calli G on board. 1995–1999: Successful years, Priority deal, and roster exodus Īfter signing Oakland rapper Dangerous Dame, who released the EP Escape from the Mental Ward through No Limit, he began working with New Orleans-based talent, starting with Kane & Abel (then known as Double Vision). Percy "Master P" Miller began his career distributing his records through a small California Bay Area record label, "No Limit Record Shop", which started out in Richmond. No Limit was known for quickly producing lengthy albums consisting of up to twenty tracks, numerous cameo appearances by the label's other artists, cheap packaging of its CDs in cardboard cases, and garish Pen & Pixel-designed album covers. In the late nineties, No Limit Records enjoyed mainstream success with releases such as Master P's " Ghetto D", T.R.U.'s " Tru 2 da Game", and Snoop Dogg's " Da Game Is to Be Sold, Not to Be Told". Anthony Boswell, head of Bout It Bout It Management, served as the vice president of operations as well as head of management for the label. The label included artists such as Snoop Dogg, Mercedes, Silkk the Shocker, Mystikal, Mia X, Mac, C-Murder, Magic, Romeo Miller, Fiend, Kane & Abel, and Soulja Slim. The label's albums were distributed by Priority Records, Universal and Koch Records. No Limit Records was an American record company founded by Master P. Established as No Limit Forever Records in Los Angeles, California (2010–present)
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